Chicana/o (also spelled Xicana/o) is a chosen identity of some Mexican Americans in the United States. The term became widely used during the Chicano Movement by Mexican Americans to express pride in a shared cultural, ethnic, and community identity.
Inspired by the courage of the farm workers, by the California strikes led by Dolores Huerta, and by the Anglo-American youth revolt of the period, many Mexican-American university students came to participate in a crusade for social betterment that was known as the Chicano Movement. They used the word, chicano, to denote their rediscovered heritage, their youthful assertiveness, and their political agenda.
One of the most powerful and far-reaching cultural aspects of Chicano culture is the indigenous current that strongly roots Chicano culture to the American continent.
The art movement has had a deep impact in Chicano muralism, graphic design, tattoo art, poetry, music, and literature in the Chicano community. CHIFF proudly promotes the spirit of chicanismo in the entertainment industry.